We bring a deep, hard-earned toolkit to help you shape
the next chapter of your organization's evolution.
We believe three simple truths: Great teams deliver on clarity of purpose. That same clarity inspires, informs and infiltrates everything they do. And agile, elite teams supported by bold leaders represent the organizing principle of tomorrow’s workplace.
If you’re ready to deliver that kind of clarity to your team, we’re ready to roll up our sleeves, dig deep, and help you create it.
“Quicksilver Foundry doesn’t just talk about strategic clarity or how they are about lasting organizational change instead of a plan that sits on a shelf. Their work with COMPASS embodied all of that. The brand framework process and product was truly one of the most transformative things we’ve done. We would not have been poised for our expansion a year ago if we had not gone through our work leading up to it with Quicksilver Foundry.”
Brooke Smith - Executive Director, COMPASS
“Looking back, there was a ‘doctor-patient’ quality to the work we did with Quicksilver Foundry. We went in for our physical, knowing that we had some work to do to get back to optimal fitness. Before we knew it, Quicksilver Foundry had driven their brand scalpel into pretty much every corner of our organizational anatomy — all with an arresting bedside manner that, if anything, left us pining for even more invasive treatment. QF has an ability to unpack and lay bare an organization’s DNA and aspirations that’s unrivaled. Any company or non-profit ready for some salutary disruption would benefit greatly from their services.”
Matt Tinning - President, FishHQ
“Establishing an immediate connection during an initial pitch conversation rarely, if ever in my experience, proves out. To the contrary with Quicksilver Foundry. From the very first conversation through months of interaction, Quicksilver Foundry remained connected, focused and attuned to helping us achieve our goals – truly engaging all stakeholders in our process of clarifying our brand promise. And, Quicksilver Foundry delivered on its brand promise, too, helping us rediscover and reposition our trajectory for a more sustainable future.”
Jeff Smith - Chief Communications Officer, Easter Seals UCP
“None of the consultants we have worked with in the past on various aspects of organizational effectiveness came close to being as impactful as Quicksilver Foundry. For them, this was clearly not a plug-n-play contract. Instead, it was about the care and feeding of a relationship that grew and changed substantially over time. This duo (on their own or as a pair) has a knack for asking the right question at the right time and isn’t afraid to say what they think – even (or perhaps especially) when they know it won’t be popular, but they think they have insight.”
Karen McLeod - Director of Science, COMPASS
“Quicksilver Foundry guided our company’s evolution to think about our brand beyond the one dimension of our logo. They helped us build the foundation for a brand culture, understanding our brand is embedded in every single thought, decision and action. Our brand promise now unifies stakeholders in more powerful ways, giving everyone with whom we engage a clear line of sight in our organization’s direction and their role in uplifting and stewarding our brand promise.”
Connie Cochran - CEO, Easter Seals UCP
We don’t believe in strategic planning. We believe in strategic clarity. We don’t think organizations change (not overnight). But we do know they can evolve. We don’t accept that great leaders are born. We’re convinced that they are forged. Here are some recent examples of teams who have gone the distance with us.
Blending insights from decision-making science, contemporary brand discipline, military strategy and strategic planning, Quicksilver Foundry pursues strategic clarity – the focus, clarity and inspiration that will align your team and get your organization mission ready.
We love a good, hard question. We’ve learned that clarity, alignment and performance only emerge when you are ready to ask them. Then we hold our answers up to scrutiny, kicking the tires on proposed directions. Join us in The Foundry – where we add heart and heat to distill and share the insights and best practices of the elite, in service of the greater good.
Founder & CEO
Will has been driven by one simple question his entire life (he first applied for a British Special Forces deployment at age 8): What does it take to successfully align a group of people behind a focused mission?
Will's passion is transferring insights in branding, strategy and performance from elite teams to those seeking next level impact. Working alongside brave leaders with bold visions and big appetites to create genuine clarity of purpose and distill a unique, powerful identity wakes him up at strange hours with a huge grin on his face. Satisfying this obsession has taken Will all over the world in a rich exploration of what it takes to prevail in sports, the military, business and social and environmental change.
Will founded Quicksilver Foundry in 2002. Prior to establishing The Foundry, Will was a program officer at the David and Lucile Packard Foundation and a campaign director at World Wildlife Fund International.
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